Site highlighting the Sony presence at the CES 2009 show. Nice site featuring videos and content from blogs and twitter feeds from Sony. Well laid out and it looks pretty nice, not groundbreaking, but nice buttons and interaction / animation and so on…
Nice site which aggregates a daily news feed, featuring ‘Media-Man’, a character that shows emotional responses based on the content of the news feed! The character is composed of the text, it walks around on screen doing dances and so on, all in a very realistic way – looks motion captured. You can click on the guy to see the feeds that have composed him. Pretty cool…
Created by IMG SRC, Inc., Kaibutsu, and undefined Inc.
Interesting concept for Nokia – Somebody Else’s Phone. The idea is that 3 people’s phones are on display on the site, you can go through their messages, videos, pictures, contacts, calendar and so on. Each character has a storyline that you can follow in real time across the span of the campaign, even with ‘real’ phonecalls that you can listen to online. They each have a facebook page, some characters have flickr pages and some are interlinked. In typical advertising fashion they are aspirational, i.e. models, good looking, etc etc, their stories are relatively compelling - for example Anna the swedish student moving to London to get money for her studies, she has to model, so we see her going to castings and making friends, sending videos to her boyfriend back home and so on. Of course all at the same time as showing the features of the phone and being the primary tool to view the content.
There is a lot of detail and a lot of content, it’s quite incredible, all well produced and thought out. Not sure how effective it will be as a campaign, with some of the comments shown on this page, it will remain to be seen – but I quite like the concept. Its a good example of using online media to provide storytelling in a digital age, through the use of the very tools we use to communicate. The site looks cool and I like the attention to detail in the execution, interesting…
Made by W+K London and B-Reel.
Campaign site promoting the new IKEA catalogue in Germany, released in September, as the name suggests: ’Waiting for September’. It followed the days leading up to the release, where Nils sits in his flat and is visited by friends, does things, answers phone calls from the public, interacts with users on his laptop, and so on. Over the days we see the room change when finally the new cataloge is released and we see his flat tranformed with IKEA products.
Presented in a full screen format you see the live camera footage from a choice of 2 angles, you could also embed the live feed into your blog and so on. Very similar to the Diesel Heides campaign site but taken a few steps further. Its effectiveness lies in its simplicity, and the way the content has been thought out, in the end you can see the difference the furniture makes and it provided a sense of anticipation and buzz about IKEA. Nice idea well executed!
Interesting site that combines blog posts and images to make composite images of text and photos. Some of the results are pretty cool, I particularly like the typographic montages.
Created by httpcomunicacio.
Very interesting way of presenting news, Spectra ‘visual newsreader’ for msnbc. You selected the channels to view, which then appear in a rotating ‘cloud’ of news items. The news items can be explored, saved, or you can click through to the full story. Your 3D view of the items can be changed and even interacted with a connected webcam – which is fantastic – as it works on the premise of colour. Each channel of news is a different colour i.e. blue for entertainment, hold up something blue to the camera and blue items will appear. What I really like is the attention to detail and the host of options and customisation available, your choices are saved, you can search – etc. Its a really nice concept and its always great to see new ways of presenting data in an interesting way.
Smart Flash blog for Pill & Pillow. Great example of a good Flash blog, really simple to use, it looks good, and works well. I like the way the posts appear on stage, and how the content changes to fit the browser window. There is some great content as well.
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