Flash Thunder

Website of the A/W Collection of Brazilian label of Santa Lolla. Slick animation provides the basis of this site, fast smooth transitions reveal the collection. Using a slideshow function you can sit back and watch, moving the mouse around scrolls the image, a little ‘sand timer’ displaying when the next image will appear is a touch. The thumbnail menu also works really nicely along with the main image, you scroll by mving your mouse up and down. Lots of attention to detail and cool transitions, nicely polished.

Created by grafikonstruct.

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Website promoting ‘Forum’ a Brazilian fashion label. Cool interface, very nicely laid out with typography, 3d objects, video and photography. Coupled with slick and smooth animation and loads of nice touches, in particular I like the mechanism used to show off their products a very cool interactive slideshow. Also really like the intro withe the 3d wireframes overlaid with video – Very nice…

Created by grafikonstruct.

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Site promoting Uniqlo’s range of women’s leggings. Another cool uniqlo site – interactive slideshow of leggings beginning with a zoomed in pan then with a video of a model walking in them. Colourful and fun it is also nicely integrated with online shop too, very smart. Love the panning feature, and slideshow, and the video is a nice touch too, cool animation and transitions.

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Website of Dutch apparel brand Guy Vernes. Nice and simple slideshow of lifestyle photography twinned with a product section where you can buy what you see. Love the slight movement on the images and the use of icons, the online shop is integrated really well linking to the product you see in the photo. Really nicely developed, slick and fun to use – pretty smart website for a small label.

Created by Niek Dekker.

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Site promoting the new Nike CP3.III basketball trainers with the help of Chris Paul – basketball player. Slick dark interface, which offers the option to watch Chris Paul in action or check out the trainers. Lots of nice parallax visual effects to give a really cool feeling of depth, love the lens flare effect behind it all – bleaching out your view slightly. Really cool 360 of the shoe and 3d effects on the details. Very slick…

Created by Academy.

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Site promoting Nike’s running collection in Japan. Slick and simple site centred around 4 Japanese celebrities and the products they are wearing. Loads of really nice animations and transitions – I also quite like the font treatment – and the way they highlight the various products.

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Site of Timo Weiland fashion designer. Nicely designed and a little bit unusual, I like the way it has been laid out, and each time you navigate to a new section everything re-arranges itself. All in all quite a unique and fun experience.

Created by designedmemory.

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Site highlighting Naoki’s range of sportswear - ”NAOKI is a unique sportswear collection designed by NAOKI TAKIZAWA, a designer renowned in the Paris fashion world as the decade-long creative director of ISSEY MIYAKE”. A nicely balanced, clean minimal site, with rotating 3d panels showing the range of clothing. Clicking on one shows an overview where you can smoothly zoom in and out. Nicely designed and executed with some really nice animation and interactivity.

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Site promoting the new Nike Air Jordan M6 footwear. Described as ‘A multi media journey’ through the shoe, featuring designers and sportsmen the site showcases why the shoe is so great. Really like the interface and the fullscreen video, shot from interesting perspectives – shoe cam! Has all the necessary things in there, some slick animation and typography.

Created by Academy.

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House of Orange – Model agency / hair, makeup, and styling agency / photography agency. Nice, simple and effective portfolio of their talent. Really like the way the images build up in different sizes and with a random selection shown each time. Cool transitions with contrast burns and so on.

Created by Random.

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The Puma Index, very simple and fun, promoting Puma’s body wear. Linked to the stock exchanges, DOW for USA, DAX for Germany, and ASX for Australia, with each market a different male or female model. The premise is when the stock market goes down the models on show more of the Puma body wear, i.e. they take more clothes off. When the stock market is doing well they wear winter clothes and so on. Really fun and simple, with lots of clever touches, for example, the videos loop and occasionally crop to give the impression there is a lot more footage. They have managed to keep the design so clean and simple, love the touches on the icons and buttons. Overall a really nice site, very clever and nice way to see a range of Puma products, with loads of options to embed, download iPhone app, and so on.

Created by Perfect Fools.

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Promotional site of Adidas’ Y3 Fall/Winter collection 2009. Styled in the form of satellite imagery, you can browse the various styles from a top down perspective, clicking on one gives you a video of the style rotating 360 degress. With highlights from the ‘look’ being displayed – also allowing you to zoom in and so on. Love the style and the transitions – heavily pixellated sometimes with distortion, nicely done. Lots of cool transitions and the usual flair from Adidas / Sid Lee.

Created by Sid Lee.

Website here…